SUBMITTED BY LARRY MANTLE, NOTL.
OPINION
Dear editor:
I am writing in defence of capitalism and common sense regarding the letter from J. Richard Wright (“Corporate branding a bad idea for NOTL attractions”), which was responding to Glenn Young’s letter about working with corporate brands.
“The Air Canada St. Mark’s Worship Centre” or “St. Andrew’s by Gillette” — seriously?
If a reputable civic-minded corporation, individual or family wants to donate megabucks for naming rights to the Festival Theatre or Niagara-on-the-Lake Community Centre — what’s wrong with that?
Would you prefer higher fees or taxes?
Any revenue-generating opportunity should be afforded responsible, intelligent consideration.
Wright is wrong.
Larry Mantle
NOTL