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Niagara Falls
Saturday, April 20, 2024
Letter to the editor: Wright is wrong about corporate branding for NOTL attractions

SUBMITTED BY LARRY MANTLE, NOTL.
OPINION

Dear editor:

I am writing in defence of capitalism and common sense regarding the letter from J. Richard Wright (“Corporate branding a bad idea for NOTL attractions”), which was responding to Glenn Young’s letter about working with corporate brands.

“The Air Canada St. Mark’s Worship Centre” or “St. Andrew’s by Gillette” — seriously?

If a reputable civic-minded corporation, individual or family wants to donate megabucks for naming rights to the Festival Theatre or Niagara-on-the-Lake Community Centre — what’s wrong with that?

Would you prefer higher fees or taxes?

Any revenue-generating opportunity should be afforded responsible, intelligent consideration.

Wright is wrong.

Larry Mantle

NOTL

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