Grape Growers of Ontario has announced who will bear the title of this year’s Grape King — and, for the seventh year in a row, it’s a NOTLer.

Jeff Duc, a third-generation grower who operates a vineyard in Niagara-on-the-Lake, was announced as the 67th grape king on Tuesday.

He succeeds last year’s Grape King, Erwin Wiens.

The person chosen each year as the Grape King, or grape grower of the year, acts as an ambassador for the province’s grape-growing industry and attends functions across Canada on its behalf.

He was officially installed as this year’s Grape King at his vineyard, located at 1753 Concession 2 Rd. on Wednesday, Sept. 18, following the grape-growing organization’s annual celebrity luncheon.

“Jeff comes from a rich history of grape growers, and his knowledge is a wonderful combination to be selected as an ambassador for our industry,” said Matthias Oppenlaender, chair of the Grape Growers of Ontario, in a media release.

Duc manages the farm alongside his father at Forrer Farms. They operate 250 acres of vineyards with varierties such as Pinot Gris, Sauvignon Blanc, Chardonnay, Riesling, Cabernet Franc and more.

He also serves as a member of the board of directors of the Grape Growers of Ontario and the Niagara Peninsula Fruit and Vegetable Growers’ Association.