Published in The Lake Report, November 5, 2026, page 26.
Passed away peacefully in Niagara-on-the-Lake, Ont., on Saturday, Oct. 24, 2026, at the age of 84. Beloved husband of Margaret Jean Booth for 42 very happy years.
He is also survived by sons Douglas (Lisa), David, grandchildren Ryan, Emily, nieces Terri Bridgman (Matt), Barbara Booth, as well as many cousins in the U.S.
He was predeceased by his brother, Howard Jr., and sister-in-law, Margaret Booth.
Born in Oil City, Pa., on April 29, 1942, Bill earned a BA from New York University.
He loved the advertising and marketing field, working at major agencies in New York, Dallas, Toronto and Chicago during his career.
Also an entrepreneur, he established the consulting firm of Booth Associates in Toronto. He enjoyed teaching within the industry, bringing his knowledge and enthusiasm to York University and to the Institute of Canadian Agencies professional training program, CAAP, across Canada.
Bill was a charming, worldly and gentle man, with a keen wit, an unassuming manner and a respect for scholarship and learning. He was an avid swimmer and golfer. He and Jean shared a deep love of music and travel, and especially enjoyed spending time in France and Italy.
Cremation has taken place, with interment to follow. A celebration of Bill’s life will be announced at a later date.
In memory of Bill, memorial contributions may be made to the Canadian Cancer Society (cancer.ca), and would be appreciated.
Arrangements entrusted to the Morgan Funeral Home, 415 Regent St., Niagara-on-the-Lake.
Memories, photos and condolences may be shared at www.morganfuneral.com.
