Style Canada, an online female-led media company centred around fashion, beauty and lifestyle, has opened a summer retail pop-up called The Edit in Niagara-on-the-Lake. 

Located at 233 King St., the chic general store features a wide variety of products ranging from florals, clothing, baked goods, wellness and jewellery. 

It is open Thursday through Monday from 10 a.m. to 5 p.m. for the month of July.

The Edit is carrying local, national and international vendors, but strives to focus on promoting Niagara vendors, including Coconut Quartz and Pippa & Peach.

“Eighty per cent of the brands in here are Canadian, even more so the majority are local,” said Elise Gasbarrino, editor-in-chief of Style Canada and organizer of the pop-up.

The NOTL resident said she was inspired by the town’s spirit of community and women in business to open the pop-up.

“I’d love for it to continue to be a place where, after being online for so long, people can come in and see the products and brands that they haven’t experienced face-to-face yet,” said Gasbarrino.