Niagara-on-the-Lake’s Shades of Summer party has a new identity: the annual summer soirée has rebranded and made its debut as Shades of Rosé on Sunday.
This year’s dinner get-together took place on Queen Street and featured live music and lots of rosés.
“Niagara-on-the-Lake is all about elegance and quality. With this event, we celebrate all things pink along with rosé wines,” said Jessica Taylor, Tourism NOTL’s manager of events.
Minerva Ward, president of the NOTL Chamber of Commerce, said that the dinner tied in with the weekend’s Peach Festival and brought focus to one of the summer’s best wines – they were pitched together as a package deal.
“We wanted to ensure that all of our events were lined for the wine industry,” Ward told The Lake Report.
Guests at the dinner decorated their tables of eight in all shades of pink and could bring in any food of choice.
“Everyone loves a colour theme,” Taylor said.
Nicolette Modi decorated her table with pieces from Amazon.
“It was just a vision that came to my mind,” she said.
Modi and her team of real estate agents from Hamilton also attended the White Effect Dinner where the ladies drew some decorative inspiration.
Featuring jars of NOTL-grown peaches, pink tablecloth and pink garland, the table caught the attention of a few people.
Pedestrians on Queen Street stopped to catch a glimpse at Modi’s table along with the others.
Ward said that hosting the dinner in the middle of NOTL’s busiest street adds to the ambiance and is a great way to recruit guests for next year.
“It’s a great way for guests to see how we celebrate our community and our wine culture,” Ward said.