The Town of Niagara-on-the-Lake is launching a refreshed community wellness campaign this June to mark Parks & Recreation Month.

Dubbed #GetActiveNOTL, the initiative builds on previous Step Challenges but aims to be more inclusive, accessible and closely tied to local parks and amenities.

“This campaign is about promoting community well-being, inclusivity, and the incredible outdoor spaces that make Niagara-on-the-Lake such a vibrant place to live,” said Lord Mayor Gary Zalepa in a news release. “I encourage everyone to get involved in whatever way works best for them.”

Unlike past challenges that relied on digital step-counting apps, this year’s program encourages residents of all ages and abilities to get active on their own terms, with no technology required.

Participants are invited to walk local trails, cycle along the Niagara River Parkway, or visit community parks and playgrounds — all while tracking their activity through a printed Parks & Recreation Passport, available starting June 2 at Town Hall, the Community Centre or online.

Two passport versions are available: one for all ages and another tailored to children. Completing 10 activities and submitting the passport by June 30 earns residents a chance to win a prize.

Chief administrative officer Bruce Zvaniga said the goal is to remove barriers and encourage movement in all its forms.

“We know that being active doesn’t look the same for everyone, and that’s the beauty of #GetActiveNOTL,” he said. “We’re excited to offer flexible, accessible ways for residents to participate and enjoy everything our parks and facilities have to offer.”

Residents can also enter the campaign’s social media contest by posting photos of themselves being active in town using the hashtag #GetActiveNOTL and tagging the municipality on Facebook, Instagram or X. Submissions by email will count as bonus entries.

The town says it hopes the initiative will spark greater appreciation for the region’s public spaces while boosting community spirit and wellness.