The Lake Report is excited to announce the return of its summer edition of “NOTL: A Guide for Distinguished Explorers,” an 80-page glossy magazine.

The high-quality, souvenir magazine is geared to visitors to Niagara-on-the-Lake, with an emphasis on all the things that make NOTL one of the best destinations on the planet.

It hit the streets on Friday, June 24 and will be available at all of the town’s major hotels and tourist hot spots, such as the visitor centre at Fort George and the Chamber of Commerce.

A complete digital copy of the guide will be available to everyone on our archive website, lakereport.ca.

As well, the magazine will be distributed at sporting venues during the Canada Summer Games in NOTL.

Each year our guide offers visitors a look at some of the “who’s who” of NOTL, so they can plan out their stay and learn about some of the places they simply shouldn’t miss.

Special features in this year’s edition include: A brief history of NOTL’s Maritime history by Tony Chisholm, our “Summer Top Pick” food review about The Oaklands restaurant at Riverbend, brief histories on the Commons and Fort George, a list of picnic destinations and parks, features on the NOTL Golf Club, Landscape of Nations memorial and “A stroll down Queen Street,” which offers a look at some of the sights and buildings in the town’s historic district.

The magazine is also a chance for businesses to tell their stories through advertising to people visiting our town and the guide contains beautifully designed advertisements from many NOTL shops and attractions.

“Our guide is really designed to show visitors the absolute best of what NOTL has to offer,” said publisher Richard Harley, a lifelong NOTL resident.

“When visitors come here, many of them don’t really know much about our town. Some are stopping in as part of a trip to multiple destinations, so they might not even be aware of places like Fort George and the deep history in NOTL,” Harley said.

“This guide gives them a crash course on NOTL, while also recommending things that they might otherwise be unaware of. Sure, everyone knows about wine tours, but do they know we have a 1,000-pound cake paraded through Simcoe Park on July 1? Do they know the famous gazebo really isn’t historic at all? But it’s still a beautiful location.”

“We hope people learn there’s more to NOTL than just wineries, important as they are. We want them to see our town as a destination to return to year after year for the special things we have to offer.”