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Sep. 18, 2019 | Wednesday
Local News
Eduardo Lafforgue named new president of NOTL Chamber
Eduardo Lafforgue will start as president of the NOTL Chamber of Commerce on June 17.

The Niagara-on-the-Lake Chamber of Commerce & Visitor and Convention Bureau has chosen its new president. 

Eduardo Lafforgue is scheduled to begin his tenure on June 17, according to a chamber news release sent out Tuesday afternoon.

He succeeds longtime chamber CEO Janice Thomson, who left May 15 to become CEO of Niagara Falls Tourism.

Lafforgue, a Canadian, moved to Europe in 2004 to be vice-president of acquisitions for Intrawest and went on to serve as associate director and managing partner of one of Europe’s largest tourism and leisure business consulting companies, said the statement.

He has had responsibility for the direction of more than 80 strategic marketing and management tourism projects, including Libourne-Saint-Emilion (a wine-based tourism development in France), Lefkadia Wine & Wellness Valley (Black Sea, Russia) and Barcelona’s marketing plan.

“Eduardo will continue the successful implementation of the (chamber's) strategic plan to boost Niagara-on-the-Lake’s brand equity as one of the country’s unique tourism gems," said chamber chair Paul MacIntyre.

Lafforgue will be relocating to Niagara-on-the-Lake for the position. He is serving as CEO of Headwaters Tourism, in Orangeville, Ont.

“I have a deep respect for businesses and the value creation that tourism businesses bring to stakeholders and am committed to sustainable, inclusive development practices and respect for the local community," Lafforgue said in the news release.

"Niagara-on-the-Lake is competing for the top positions against the best wine tourism destinations in the world. The unique combination of natural sceneries, unique products, heritage, culture, and a friendly and open population gives this town a special pole position in the tourism race,” he said.