SPONSORED
In the heart of Niagara-on-the-Lake, a floral transformation is underway as one of the town’s cherished flower boutiques prepares to bloom anew.
VanNoort Flower Studio, a long-standing fixture in the community for over two decades, is set to unveil its fresh identity under the vibrant moniker June Floral & Garden.
The original business was started by Rita and Harry VanNoort and then later passed down to their son Rob and his wife, Sharon, both of whom lovingly guided the ship for decades.
In 2022, Sharon decided to sell the shop and retire. After several interviews with potential buyers, she chose Joanne Bassie because she was just the right fit for the shop, staff and community.
The decision to rebrand comes as Bassie, a longtime floral enthusiast, seeks to rejuvenate the business and better reflect its essence amidst the evolving tastes of its clientele.
“We wanted a name that embodies the natural beauty and elegance of the flowers while resonating with the spirit of growth and renewal,” Bassie said. “We want to reflect our love of flowers and gardens inside and outside the home. The name June reflects that, and our gardeny aesthetic for floral arrangements.”
Bassie, an avid gardener who attended the Niagara Parks School of Horticulture, has worked for many years in the horticulture industry and is very excited to be able to add outdoor services to the shop’s many offerings.
You can see this passion in the large seasonally planted front boxes outside the store like this spring’s design, including gorgeous pinks and yellows in ranunculus, daffodils and pansies.
Nestled in the village of Virgil, VanNoort Flower Studio has been a go-to destination for locals and visitors alike seeking exquisite floral arrangements, from quaint bouquets to elaborate event décor.
With its enchanting ambience and commitment to quality, the boutique has cultivated a loyal following over the years.
The rebranding effort goes beyond a mere name change.
Alongside the new name, June Floral & Garden will introduce a refreshed logo and updated storefront, reflecting a modern aesthetic while maintaining its signature charm.
Customers can expect the same personalized service and attention to detail that have defined VanNoort Flower Studio, now under the banner of June Floral & Garden.
“We are excited to embark on this new chapter and continue serving our community with the same passion and dedication,” expressed Bassie, speaking on the journey ahead.
The rebranding of VanNoort Flower Studio is not just about a cosmetic makeover but a testament to the enduring spirit of entrepreneurship and adaptation.
As Niagara-on-the-Lake blossoms with each passing season, June Floral & Garden stands poised to flourish alongside it, weaving its own tale of beauty and growth in the fabric of this quaint town.
A grand reopening event is slated for June, in keeping with the new name.
Stay tuned to Facebook, Instagram, local advertising and junefloral.ca as they reveal a fresh palette of floral promos, events and a renewed commitment to spreading joy, one bloom at a time.
