A new partnership between the Wineries of Niagara-on-the-Lake and the Niagara-on-the-Lake Museum will blend the region’s wine culture with its rich history while raising funds to support both heritage and community initiatives.

Through a newly signed memorandum of understanding, a portion of proceeds from the Wineries’ popular Winemakers’ Tasting Pass will be donated to the museum. Passholders will also receive free admission to the museum starting immediately.

Each year, the Wineries of Niagara-on-the-Lake donate half of all Winemakers’ Tasting Pass proceeds to local organizations. Beginning this year, 25 per cent will go to the museum and 25 per cent to the Farmworkers Hub, which supports seasonal agricultural workers in Niagara.

“As wineries, we are deeply rooted in this community, and our story is inseparable from the history of Niagara-on-the-Lake itself,” said Alison Zalepa, board chair for Wineries of Niagara-on-the-Lake. “Partnering with the museum allows us to celebrate that shared legacy while ensuring future generations can experience both our wines and our heritage.”

Sarah Kaufman, the museum’s CEO and curator, said the partnership provides vital support while creating new opportunities for visitors.

“We are grateful for the support of the Wineries of Niagara-on-the-Lake and thrilled to welcome Winemakers’ Tasting Pass holders into the museum,” she said. “This partnership helps us preserve and share Niagara-on-the-Lake’s unique history, while also connecting visitors to the vibrant wine culture that is such a vital part of our community today.”

The Winemakers’ Tasting Pass offers guests a glass of wine at 23 participating wineries, each showcasing premium Niagara vintages. With the added museum access, visitors can also explore local history through exhibits and artifacts that highlight the town’s heritage.

Passes are available through the Wineries of Niagara-on-the-Lake website, at wineriesofniagaraonthelake.com/winemakers-selections-tasting-pass.