The Niagara-on-the-Lake Ambassadors have hit the streets for the 2023 summer season.

The unique program, designed by volunteers and the tourism industry, aims to welcome visitors and help enhance their overall experience.

Ambassadors were out over the Victoria Day long weekend – except Saturday when bad weather forced a “rain day.”

The program will continue on Fridays, weekends and holiday Mondays until Sept. 4.

The volunteers stroll the streets of Old Town and staff a kiosk on Queen Street, connecting with visitors, answering their questions and providing current information on what’s happening every day in NOTL.

During their 17-week season in 2022, Ambassadors met more than 9,200 people from across Canada, the United States and more than 25 other countries.

This year the team of 59 Ambassadors includes 22 new members, all of whom have completed a comprehensive orientation and are ready to start meeting visitors.

Minerva Ward, president of the Chamber of Commerce and Tourism NOTL, noted, “It’s wonderful to see this amazing group of volunteers sharing their pride and stories with visitors from around the world.”

“We look forward to having their energy, passion and enthusiasm back again this year.”

Laurie Harley, co-leader of the Ambassadors, pointed out the “all-volunteer” program wouldn’t be possible without the support of Tourism NOTL and a dedicated group of tourism partners.

“They are our champions. They host site visits, provide in-kind support, keep us informed and, most importantly, encourage us to keep sharing the unique NOTL story and create unforgettable memories for our visitors.“

The Town of Niagara-on-the-Lake launched the project in 2020 to assist in COVID support and remains a key partner, Harley said.

Chief administrator Marnie Cluckie said, “This group of friendly and helpful volunteers provides assistance and expertise to visitors to Old Town during the spring and summer months, helping them make the most of their Niagara-on-the-Lake experience.”

“We are so very grateful to the Ambassadors for their willingness to serve our community in this way,” she added.