Dozens of people spilled into Jackson-Triggs Winery on the weekend for its first-ever artisan market, a new stage for more than 65 small businesses still trying to build community support in these difficult times.
Ashley Langohr, co-founder of Little Hearts Markets said the market last Sunday was about more than sales: it was about restoring community support for small Canadian businesses.
“We went a little above and beyond for this one,” she said.
The surge of support for small businesses during the pandemic faded, Langohr said, making markets like these vital again, as tariffs and a desire to decrease reliance on U.S. goods renew interest in buying local.
“These small businesses, sometimes this is all they have. So it’s important to give them a platform to sell their products,” said Langohr.
Glenna Collins, who has worked at the winery for 20 years, said hosting the market in the vineyard creates a different atmosphere than a parking lot fair, allowing visitors stroll the grounds with a glass of wine in hand.
“Food, wine and smiley people — I think that’s always a good combination.”
Potter Kristen Genzer, who recently left her government job to pursue ceramics full-time at Belisle Studios in Old Town, said markets have become essential for keeping artisans afloat.
“Especially in today’s economy, people coming out and supporting local and not buying off Amazon or Walmart is extremely important,” said Genzer.
Muskoka-inspired artist Matt Quast, who creates wire-wrapped trees and crystal pieces, said these shows give shoppers a chance to truly connect with art.
“Sometimes you see a picture online and you never really get the full respect for it,” said Quast. “It’s nice to get out, see it in person, pick it up, and have that three-dimensional experience.”
St. Catharines clothes designer Ashley Ash, founder of Five Little Wildlings, makes children’s clothing that grows with the wearer. The idea helps families save money while cutting waste, offering a sustainable alternative when many are struggling with rising costs.
“If you keep shopping from Amazon, Amazon’s not going to help you. Small businesses will,” said Ash.
Bluebelle Flower Truck, run by Shelley Benson, parked her imported Japanese vehicle on site and sold bouquets made mostly from her own backyard-grown flowers.
“Supporting local gives back to your own economy, but aside from that, it also creates that sense of community,” said Benson.
Armure & Co., a Toronto family-run lifestyle brand, displayed jewelry and skincare products made with Canadian-sourced materials.
“Without small businesses, the little guy isn’t generating revenue that goes back into our economy,” said co-owner Keanne Antwi.
For some, the market was about preserving handmade craft traditions. Crocheter Taylor Boudreau of St. Catharines said her work is valued simply because crochetting can’t be replicated by machines.
Next, Little Hearts Markets will bring vendors to Ravine Vineyard on Oct. 19.
Langohr said she hopes to make the Jackson-Triggs partnership a yearly tradition.
