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Niagara Falls
Thursday, February 29, 2024
Lake Report and Tourism NOTL team up for winter visitors guide
The “NOTL” magazine hits the streets this week.

The Lake Report’s national award-winning winter tourism guide “NOTL: A Guide for Distinguished Explorers” is back again, this year with a new partner.

For the first time, The Lake Report has teamed up with Tourism NOTL to publish the guide to all things Niagara-on-the-Lake.

This year’s magazine includes features on local chefs’ icewine pairings, information about our town, some fantastic photography and artwork along with a comprehensive guide to NOTL events, restaurants and the best places to shop this holiday season.

The 80-page glossy magazine is available around town at tourist destinations, stores, hotels and other attractions.

A limited number of copies are available at The Lake Report’s office on Mississagua Street, as well as at the Chamber of Commerce on Queen Street.

“This magazine is always an exciting project to put together,” said Lake Report publisher Richard Harley.

“And this year, with the addition of Tourism NOTL, it’s packed with even more winter fun than ever before.”

Tourism NOTL’s section has a 12-page spread of things to do in the winter.

There is also a message from Harley and Tourism NOTL president Minerva Ward about what makes the town such a special place to spend the holiday season.

“Of course, this all wouldn’t be possible without the support of our advertisers,” Harley added.

“Those businesses will now be shown off to the visitors who arrive in our town this year.”

The goal of the magazine, Harley added, is to reach people who have already decided to travel to Niagara-on-the-Lake, so it’s a “perfect pairing” with Tourism NOTL, which does destination marketing to help attract people to town.

“Tourism NOTL helps get people to NOTL, and when they’re here, we hand them this de facto guide to the best of NOTL,” he said. “It’s a win-win for everyone involved.”

The magazine covers the winter season up to the end of March, at which point The Lake Report will be gearing up for its annual summer magazine.

“We are thrilled to announce our partnership with The Lake Report, the publisher of the NOTL summer and winter guides,” said Ward.

“This collaboration marks a significant milestone in our efforts to showcase the vibrant, dynamic nature of Niagara-on-the-Lake. Our town, renowned for its wine country, rich history, stunning landscapes, and cultural diversity, now has an even greater platform to share its story,” she said.

The guide aims to offer visitors a comprehensive overview of all the events and experiences the town offers throughout the year, she said.

“This partnership is more than just a means of promotion. It’s a celebration of our community. It benefits not only our visitors, who will now have a more enriched travel experience, but also our local businesses, artisans, and residents, who are the heartbeat of Niagara-on-the-Lake.”

The magazine provides businesses a platform to highlight their products, services and events, while creating a more interconnected and thriving community, she added.

“We believe that this partnership will enhance the overall experience of everyone involved – from the first-time visitor to the long-standing resident – and further solidify Niagara-on-the-Lake as a premier destination for tourism.”

Anyone looking to reserve a spot for the summer magazine should email advertising@niagaranow.com as soon as possible. Limited spaces are available.

Discounts are available for past advertisers and chamber members.

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