The Town of Niagara-on-the-Lake has launched its ShopNOTL program to encourage support of the local business community.

“The ultimate goal is to help re-stimulate the local economy post COVID-19 by supporting and promoting all things local, ultimately driving sales,” town spokesperson Marah Minor said in an email.

The program's website, ShopNOTL.ca, provides “a comprehensive online business directory and acts as a one-stop-shop for residents and visitors to shop local.”

Businesses that want to be included on the website can access a form posted on shopnotl.ca. Business owners can email directly to the program at shopnotl@notl.com.

More than 150 businesses have already signed up for the program, chief administrator Marnie Cluckie said during a committee meeting on Monday.

“This shop local initiative includes promotion through social media, radio, newsprint, digital, and some marketing collateral such as banners, door stickers and tote bags,” Minor said.

The idea was first conceived in early 2021 as the town saw a need to provide support to the business community during the pandemic, she said.