Tourism Partnership of Niagara has appointed a new president, tourism industry veteran Anthony Annunziata, following a nation-wide executive leadership search.
Annunziata, who has served as interim executive director of the not-for-profit Regional Tourism Organization since February, moves into the new role effective immediately.
“We received interest from many talented and capable tourism executives across the country, but Anthony gained our board’s confidence because of his incredible passion for growing tourism in Niagara and his understanding of what makes Niagara such a unique destination,” said Noel Buckley, chair of the Tourism Partnership of Niagara board of directors and president and general manager of the Scotiabank Convention Centre in Niagara Falls, in a press release.
Janice Thomson, president of Tourism Niagara-on-the-Lake, chairwoman of Niagara Parks and member of the TPN board of directors, said Annunziata “has proven to (the Partnership) over the past 10 months that he has the experience, expertise and vision needed to continue to build on Niagara’s reputation as one of the world’s top tourism destinations and take our brand to an even higher level.”
Annunziata, a life-long Niagara resident, comes with more than 20 years experience in the tourism industry, serving served as vice president of marketing for both Canadian Niagara Hotels and Hilton Hotel and Suites in Niagara Falls, as well as executive director of marketing for Niagara Falls Casino Resort and Casino Niagara for nine years and chairman of the Buffalo and Fort Erie Public Bridge Authority for 10 years.
Annunziata has spearheaded a TPN initiative to have residents share authentic Niagara experiences with travellers and potential visitors through paid and earned media initiatives, highlighted by this past summer’s “My Niagara” campaign.
“Millions of people are drawn to Niagara every year to see the Falls — which is a remarkable natural attraction — but the Niagara narrative and the attributes that define Niagara create experiences that visitors can share with friends and family and take those memories and experiences back home,” said Annunziata.
He said he and his team are gearing up for an “exciting winter season” packed with new marketing initiatives, activities and events that can only be experienced in “Our Niagara”.