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Sep. 20, 2021 | Monday
Local News
Young entrepreneur launches business to help businesses
Student Janvi Ganatra has launched her own graphics and design business in NOTL. (Supplied)

Molly Bowron
Special to The Lake Report

Organization and planning are key to having a successful business and with most things being online, having a clean website for a company is non-negotiable.

Niagara-on-the-Lake teenager Janvi Ganatra has created an online business that aims to help other businesses with their organizational needs.

Ganatra said her graphic design and organizational company wants “to help local businesses and small businesses, by providing them with visual and organizational solutions."

Among its services are graphic design, web design, brochures and more, said Ganatra, 18.

Flourish Design's website, flourish-designs.ca, has an eye-catching layout with helpful tools and an easy-to-use system.

Ganatra, who will be studying systems design engineering at the University of Waterloo this fall, said one of her goals for clients is to tackle their digital organization so they have more time to do what matters most.

 She is currently designing brochure menus for a NOTL restaurant, has done logo design work for a social service organization and created social media content adn graphics for a podcast.

Starting a small business in the middle of a global pandemic may seem impossible, but Ganatra said with more businesses relying on online marketing and communication, the pandemic actually inspired her business model.

Her interest in launching her own company began in Grade 11.

In starting her journey, Ganatra got involved in the Summer Company Program, an entrepreneurship program that was offered through a co-op from Brock University and the District School Board of Niagara.

Through that, "I had a little experience in how to make a business plan.”

The program offers participants the opportunity to explore entrepreneurship as a potential career path by allowing them to learn from entrepreneurs.

Thanks to her involvement, Ganatra was able to create a pitch and have her idea sent out to investors, where her company first gained its roots.

Ganatra said the mentor she was matched with, and with whom she remains in contact, was a big help and "has had a pretty good impact on my entrepreneurial journey.”

Besides launching her own small business, the teenager has been an active part of the Lord Mayor’s Youth Advisory Council for the past four years.

The council consists of a group of NOTL young people 13 to 18 who encourage youth involvement in their community and give a voice to the town's young people.

Ganatra said the council has helped her stay involved in the community.

The aspiring entrepreneur said she is excited to start university and hopes Flourish Designs will flourish beyond this summer.

 

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