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Jan. 21, 2022 | Friday
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Tim's Smile Cookie campaign supports Red Roof Retreat
Mani Singh, Lori Paterson, Heidi Howell-Guerin, Karen Post and Andrew Paterson decorate Smile Cookies for this year's campaign, which runs from Sept. 16 to 22. (Brittany Carter/Niagara Now

Tim Hortons' Smile Cookie campaign is about to kick off and Red Roof Retreat will reap the benefits this year.

From Monday, Sept. 16 through Sunday, Sept. 22, all of the proceeds from the sale of each $1 Smile Cookie will go to the Niagara-on-the-Lake charity.

Both Tim Hortons franchise locations owned by Lori and Andrew Paterson in Niagara-on-the-Lake, at 443 Mississagua St. and 1561 Niagara Stone Rd., are taking part. Cookies can be pre-ordered from either location by filling out an order form, which can be found online at

Karen Post, part-time special events co-ordinator for Red Roof, helped symbolically kick off the start of the campaign last Thursday morning at the Virgil Tim Hortons. Post drew pink smiles on cookies while team leader Heidi Howell-Guerin dotted the eyes.

“I used to own a bakery, so this is old-hat for me,” Post said while adding the final touches to the cookies.

Red Roof is grateful to Tim Hortons for supporting the NOTL agency through the Smile Cookie campaign, Post said.

"I know we're not the only charity that applies to receive it. It's very humbling that they chose us to be part of this very well-established event that people look forward to at Tim Hortons," she said.

Paterson said she liked the idea of supporting Red Roof this year because she wanted to give back a little more locally.

“People like to see their money go back into the community,” she added.

Tim Hortons franchises across Canada are participating in the Smile Cookie campaign.